Wednesday, May 9, 2012

Joie de Vivre Company


Joie de vivre wine company was established in Bossier City Louisiana so it has a bit of Cajun style. Our company sells great wine for a great price using money saving techniques such as delivering ourselves and cutting out all of the unnecessary items. Simple is better when it comes to saving money for our customers.

Wine should be simple in look but complex in taste and that's how we make it.
The purpose of this company is to not only make wine more affordable but to combine old style with new technology, reaching out to all kinds of wine lovers.

There are currently 5 locations, each with a wine bar so our customers can not only buy the wine at our store but they can buy it and even taste it. Locations of each store are: 
Bossier City, La.* DeRidder, La.* Lake Charles, La.* Baton Rouge, La.* New Orleans, La.

The target audience is people who drink wine. This means the audience age group will be 21+. There is a very wide spectrum of people who drink wine and they are all over the place so there will be no shortage of customers. As of right now, the only people local to the stores are in Louisiana so that may affect the target audience a small amount but there are soon to be many more stores.

Slogan:
"Stay Happy"





Logo


Style Sheet


Letterhead

Static Webpage


Mailer Front


Mailer Back

Package 1


Package 2


Package 3


Product Design

Social Media Profile Pictures


Smart phone Application

 Vehicle Design 1


Vehicle Design 2

Vehicle Design 3


Exterior Building Design 1


Exterior Building Design 2


Signage Example


Prototype